Some methods of search engine optimization, or SEO, will get your site banned from Google. Using ethical means to boost your search engine rankings, such as social bookmarking, will significantly increase the amount of online traffic your company’s site sees. Over the last year, Facebook has become a surprising place to begin your SEO search engine marketing strategy. Previously, only large companies had the money to pay for Facebook as an SEO tool, but now any business can market to Google at no cost at all.

Facebook is free, it’s simple, and it gets your company’s name out to hundreds of people at a time. While strategic Web design is the best way to get your site to rank higher on Google, creating a page on Facebook for your company will link back to your site and could help you to establish a fan base as well. This natural social bookmarking method couldn’t be better for word-of-mouth advertising. Read the rest of this entry »

If you’re working on a Web site with the intention of strengthening your company’s brand and improving its search presence on major Internet engines, you’re working on an SEO project.

The content, title, and meta-data of any SEO project is what will determine the relative success or failure of that project. Shoddy content, especially writing obviously stuffed with buzzwords or irrelevant drivel, will cause your page to be penalized by Google’s search algorithm. Tight, creative content conversely will help you to build a Web brand, which should cause subsequent spikes in traffic – algorithms will recognize your site as reputable, based on content, and reward it. Read the rest of this entry »

You’ve probably heard of the benefits of getting one way links in to your site; but that is like telling someone to get more money and they will be rich. We all know links are a primary factor to dominating search engine rankings, but how do you get quality websites to link to your site? In this tutorial, we will go over the basics of how to get more links to your site. As a bonus, I will even show you how to get a FREE, one way, .edu link to your site Read the rest of this entry »

Finding the right internet marketing company can be tough, especially if you are limited by geographical location. What this post is aimed to do is help you find a good internet marketing company that will focus on your return on investment (ROI) while using search engine friendly tactics.

First off, since we are located in Pittsburgh we will use “Pittsburgh” as an example city instead of reusing the phrase “any city” over and over again. Read the rest of this entry »

We have all heard about social bookmarking and SEO but does it really work? In my opinion, social bookmarking works to help increase back links to your website which is always good but seems to fall flat as far as long term rankings goes. Unless your social bookmarking campaign really takes off you may only see a bump in rankings for a few weeks; but that is about the longest lifespan you can expect. Read the rest of this entry »