When it comes to creating an organized, concise, and informative Web site for your Pittsburgh audience, content might be king, but layout is key.

The reason is simple: If your site is not attractive and highly navigable, visitors will not come back. There are literally thousands of Web designers — amateur and professional; specializing in search engine optimization (SEO), or e-commerce, or information design — out there. Each one believes that his or her design style and informational organization approach are the best in the Internet marketing business.

Most of them are wrong.

Have you ever visited a Web site or online business that had a very difficult-to-understand ethos, mission, or purpose? Think back to that site: Why was it so difficult to understand, and to navigate? Read the rest of this entry »

If you have a limited marketing or advertising budget – say less than $10K – don’t waste your money on traditional forms of advertising: the newspaper ads, the television and radio spots, the direct mail pieces. Those forms of advertising are dead. At the least I can hear their ugly gurgling death rattle with each canceled newspaper subscription and with each because-I-don’t-want-to-have-to-listen-to-the-stupid-commercials TiVo purchase.

What’s more, these ad venues are very expensive. Extremely so. A small ad in the daily paper can cost a couple of hundred dollars. And that’s just for a one-day run. If you’ve ever priced out a tv or radio spot, I’m sure you asked the rep not for a pen to sign the contract, but for some antacid to calm you stomach. Read the rest of this entry »

Optimizing a website for search engines is a smart decision for any business — but do you really know all the benefits of a full-service, organic, search engine optimization campaign? If you are a seasoned veteran in the industry, you might, but most people in the industry still don’t understand all the benefits.

I’ll lay them out for you here. Read the rest of this entry »

You’ve probably heard of the benefits of getting one way links in to your site; but that is like telling someone to get more money and they will be rich. We all know links are a primary factor to dominating search engine rankings, but how do you get quality websites to link to your site? In this tutorial, we will go over the basics of how to get more links to your site. As a bonus, I will even show you how to get a FREE, one way, .edu link to your site Read the rest of this entry »

Eyeflow is an SEO company that was created by Phil Laboon in 2001. Phil has been involved in the SEO industry for several years and after seeing what other Pittsburgh SEO companies where passing off as “ethical SEO solutions” Phil decided to start a company that focused on organic optimization that didn’t violate major search engine’s terms and conditions. Now several years later Eyeflow is one of the largest SEO companies in Pittsburgh providing SEO to not only to clients but to Pittsburgh based web design and traditional marketing companies.

For more information on Eyeflow or if you have a SEO project you need done you can give us a call or email anytime. Our staff lives and breaths SEO and we’ll talk your ear off if you give us the chance! Read the rest of this entry »