Link building is without a doubt the most important long term factor for getting your website to rank higher in search engine result pages (SERPS). Incoming links into your site tell search engines that your site is popular amongst the internet and thus many other sites link to you. The main thing to remember when starting a link building campaign is quality is much more important then quantity. When searching for a potential link you should ask yourself a few questions first:
1. Is this a reputable site?Do not try to get links off sites that are covered in affiliate banners or a huge amount of links to other sites.
2. Does this site relate to mine?Try to get links from sites in similar industries to yours but not competitive.
3. What’s the site’s Google Page Rank (PR)?Google typically rewards informative good standing websites with a higher PR, do not try links exchanges with sites PR 2 or below.
Q: Why do major search engines like Google, Yahoo, and MSN rely on links so heavily on incoming links as a factor in rankings?
A:Hard to Obtain – Quality incoming links are hard to obtain and can not be automated – One can not simply pull in thousands of one way links without a quality website, as well as a huge amount of time and resources.
LinkBuilding Tips:
Optimize Your Anchor Text: Be sure to use the keyword you want to rank for in the anchor text you want to rank
Don’t SPAM: Do not try spamming blogs, guestbooks, or forums. Although Google says they don’t penalize a website for ANY incoming links but from our experience that simply isn’t true.
Add Useful Information: Add useful information to your site that other people will want to link to.
