When it comes to creating an organized, concise, and informative Web site for your Pittsburgh audience, content might be king, but layout is key.

The reason is simple: If your site is not attractive and highly navigable, visitors will not come back. There are literally thousands of Web designers — amateur and professional; specializing in search engine optimization (SEO), or e-commerce, or information design — out there. Each one believes that his or her design style and informational organization approach are the best in the Internet marketing business.

Most of them are wrong.

Have you ever visited a Web site or online business that had a very difficult-to-understand ethos, mission, or purpose? Think back to that site: Why was it so difficult to understand, and to navigate? Read the rest of this entry »

Have you ever been to a website that had something so neat the site just seems to just stick in your heads for weeks? Maybe it was a clever Flash animation or just a uniquely scripted short video that you just couldn’t get out of your head. These interactive elements are becoming more and more prevalent as bandwidth increases all over the world, and smart web designers are using them to help expand brand recognition as well on page conversion ratio’s from general traffic to workable leads. Read the rest of this entry »