If you’re working on a Web site with the intention of strengthening your company’s brand and improving its search presence on major Internet engines, you’re working on an SEO project.

The content, title, and meta-data of any SEO project is what will determine the relative success or failure of that project. Shoddy content, especially writing obviously stuffed with buzzwords or irrelevant drivel, will cause your page to be penalized by Google’s search algorithm. Tight, creative content conversely will help you to build a Web brand, which should cause subsequent spikes in traffic – algorithms will recognize your site as reputable, based on content, and reward it. Read the rest of this entry »